Delivering change at Allergan
Allergan is a global pharmaceutical company that develops and commercialises products for specialty markets. The company also has global marketing and sales capabilities in over 100 countries - aiming to deliver value, satisfy unmet medical needs and improve lives.
Steps worked in partnership with Sunny Goyal, UK & Europe Training Manager at Allergan, to develop the skills of individuals within their sales teams through a day-long experiential event. Allergan wanted to create a learning experience that took into account the reps’ existing sales skills – and gave them an opportunity to develop their individual techniques and their capability as a team.
Steps were tasked with creating a programme to provide a deeper understanding of different personality types and explore strategies for adapting behaviour. This programme was part of a wider business objective, of developing a greater awareness and skill level among the sales force – feeding into ongoing coaching and development out in the field.
Read more about our solution and the success of the programme in our case study
Published May 2012
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