March 2014

March 12th, 2014 by Jennie O'Reilly (with article by Mike Sengelow)

The use of actors in the UK corporate world is the most sophisticated and well established market of its kind in the world. It has been flourishing for more than 20 years now and has apparently weathered the storm of the recent economic downturn. It is a multi-million pound industry with UK-based companies running actor-based programmes in countries all around the world. In addition, the actors’ union Equity estimates that a third of all actors’ income in the UK is now from corporate work.

Against this backdrop, has the industry now reached a stage at which regulation needs to be considered? How do we ensure appropriate industry standards and what benefits and challenges would a standardised, regulated approach bring?

Robbie was invited to comment on this very question for an article put together by Mike Sengelow for Training Journal. Read the full article here...




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